We use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited ('Google'), Gordon House, Barrow Street, Dublin 4, Ireland, on this website. GA4 uses cookies and similar technologies to analyze your use of our website and create reports about website activities.

Purpose of Data Processing

The data collected through Google Analytics serves primarily to:

evaluate user behavior on the website,
create reports about website user behavior,
improve website performance and content,
provide other Google services to our company

The processing of your personal data is based exclusively on your consent according to Art. 6(1)(a) GDPR. Before activating Google Analytics 4, we obtain your active consent through our cookie banner by enabling analytics cookies.

You can withdraw your consent at any time with future effect.

Google Analytics collects, among other things:

your anonymized IP address (shortened),
visited pages
interaction data (e.g., click paths, scrolls, form field completion),
device and browser information,
approximate location data (country or region).

The stored data is automatically deleted or anonymized after 2 months.

Data Transfer to Third Countries

Google may transfer the collected data to the USA and other countries outside the European Economic Area. However, through the automatic activation of IP anonymization, your IP address is shortened by Google within European Union member states and other EEA states. The transfer of the full IP address to a server in the USA and shortening there occurs only in exceptional cases.

Google has committed to the EU-US Privacy Shield (or its successor agreement, the EU-US Privacy Framework) and additionally applies standard EU contractual clauses to ensure an adequate level of data protection.

Data Processing Agreement

We have concluded a data processing agreement with Google in accordance with Art. 28 GDPR. This ensures that Google processes the data collected on this website only according to our instructions and in compliance with the strict requirements of the GDPR.

Right to Object (Opt-Out)

You can prevent the collection of your data by Google Analytics by disabling cookies in your browser or by installing the browser add-on from the following link https://tools.google.com/dlpage/gaoptout to deactivate Google Analytics. Alternatively, you can adjust or withdraw your consent in our cookie banner at any time.

For more information about Google's privacy policy, visit https://policies.google.com/privacy and https://safety.google/intl/de/principles/

Terms for data processing at https://business.safety.google/adsprocessorterms/

Happy festive season

Happy festive season

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